Epigenetics And Prevented Ocean Plastic™
The Prevented Ocean Plastic™ Programme
The Prevented Ocean Plastic™ programme collects ocean-bound plastic from coastlines at risk
of ocean plastic pollution.
The definition of ‘ocean-bound plastic’ is inspired by academic study, as follows:
– The country or region lacks waste management
infrastructure and collection incentives.
– The infrastructure is being overwhelmed by
population growth or tourism.
– There is a significant risk to wildlife if plastic
contaminates their ecosystem.
– It is found within 50km (30 miles) distance of an
ocean coastline or major waterway that feeds
into the ocean.
This definition of ‘ocean bound plastic’ is inspired by the pioneering
study of Distinguished Professor of Environmental Engineering and
2022 MacArthur Fellow, Dr. Jenna Jambeck. *
They work with bottle collectors who gather ocean-bound plastic waste and deposit it at a Prevented Ocean Plastic™ Collection Centre, this in turn creates economic benefits for individuals and local communities.
Epigenetics are committed to helping preserve the planet where possible. This is why we are proud to announce that we are supporting the Prevented Ocean Plastic™ programme. Our initiative aims to ensure that our plastic amber bottles used for a selection of our luxurious toiletries contains a minimum of 30% ocean-bound plastic collected by the Prevented Ocean Plastic™ programme.
Choosing to use Prevented Ocean Plastic™ packaging components means Epigenetics can play a part in helping to stop damage to our oceans, cutting carbon emissions, accelerating the end of new plastic production, and creating income and employment for people living in developing countries.
Prevented Ocean Plastic™ is used in our amber bottles which house a selection of our toiletry products. While the the pump/cap and labels are not currently made using Prevented Ocean Plastic™, we will continue searching for new ways to make our products more eco-friendly.
*Jambeck, J.R., Andrady, A., Geyer, R., Narayan, R., Perryman, M., Siegler, T., Wilcox, C., Lavender Law, K., (2015).
‘Plastic Waste inputs from land into the ocean’, Science, 347, p. 768-771.